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The SOLD Now Blog

Stories from the show floor

Real events, real numbers, and the playbooks resellers use to run their business on SOLD Now.

Antique booth dealer kneeling to restock a wooden shelf of vintage Pyrex bowls and jadeite mugs, holding a price tag
Booth selling

How Much Do Antique Booth Owners Make? What 60 Dealers Said

Some booths clear $1,400 a month; others barely cover rent. What 60 dealers reported, the break-even math, and how the $1,000 booths work.

By Marissa · · 11 min read Read the post →
A woman holds a Christmas tree mug while pricing on a laptop in a vintage shop decorated for the holidays, under the headline Holiday Pricing for Vintage: Don’t Leave Money on the Table
Pricing & offers

Holiday Pricing for Vintage: Don’t Leave Money on the Table

Set your floor, price from sold comps, save sales for Thanksgiving weekend, and price gifts so they sell and still pay you. Part 2 of our Thriftmas 2026 series.

By Marissa · · 8 min read Read the post →
Three price tags reading $650 asking, $450 offer and $500 counter, beside the headline Take the offer, counter, or hold?
Pricing & offers

How to Handle Offers on Antiques and Vintage: Take It, Counter, or Hold?

Take the offer, counter, or hold? What booth and online sellers say, and what more than 25 million eBay negotiations show, about offers.

By Marissa · · 15 min read Read the post →
An antique mall booth with vintage kitchenware, glassware and a set dining table, Marissa's Home at The Crush Warehouse in Plano, Texas
Booth selling

Are Antique Malls Going Away? What Dealers See in 2026

Antique malls aren't going away, but what sells in them is changing. What closings, buyer research and booth dealers say about antique vs. vintage.

By Marissa · · 9 min read Read the post →
Hands wrapping a floral-print vintage piece in bubble wrap, with a Marissa's Home shipping box behind it.
Shipping & Fees

Hidden Fees for Resellers: The Shipping and Fee Changes to Know Before the Holidays

2026 ship-by dates, label-class charges, eBay and Whatnot fee changes, and the Texas fee tax, in the order they hit your holiday season.

By Marissa · · 9 min read Read the post →
Stop posting and hoping. Start posting with a plan. A vintage Pyrex post with four likes and a sticky note: 4 likes, one was Mom.
Marketing

How to Promote Your Reselling Business on Social Media in 2026 (+ Free Reseller Checklist)

Facebook groups over Pages, Instagram captions that show up in Google, TikTok lives, Pinterest pins, and booth promotion. Plus a printable checklist.

By the SOLD Now team · · 10 min read Read the post →
Whatnot Raid Trains: join one, run one, keep buyers riding. Free guides for sellers and conductors.
Live selling

Whatnot Raid Trains: How to Join One, Run One, and Keep Buyers Riding

Finding a train, riding it well, and running one worth riding, from the train math to the follow-up. Plus two free printable workbooks for sellers and conductors.

By the SOLD Now team · · 11 min read Read the post →
Quiet antique mall aisle with a vintage kitchenware booth during a slow sales week
Booth selling

Antique Booth Sales Slow? What Resellers Can Do When Customers Are Looking but Not Buying

Field-tested advice from dealers with decades in the business: check your numbers, build a cushion, reset the booth, market it, and widen where you source.

By Marissa · · 13 min read Read the post →
Four direct sellers toasting with coffee mugs around a kitchen table, one holding a tablet showing a rising sales chart
Direct sales

The “Business in a Box” Lie, and What You Actually Need to Run Your Direct Sales Side Hustle

Your back office tracks rank, volume and commissions. Here are the five things it can't do for your business, and how to run the part that's actually yours.

By Marissa · · 7 min read Read the post →
Hero graphic reading "Q3 is over. Do you know where your inventory is?" with tagged boxes and a Q4 calendar
Reseller software 2026

Q3 Is Over. Do You Know Where Your Inventory Is?

The 5 best business management systems for resellers in 2026: SOLD Now, Ronati Studio, Vendoo, My Reseller Genie and Flippd compared on features, pricing, and who each one fits.

By Marissa · · 9 min read Read the comparison →
A reseller in a busy thrift store holding up a Christmas sweater and checking it on his phone
Thriftmas 2026

Thriftmas Is Here: Your Reseller's Guide to the Secondhand Holiday

Nearly 6 in 10 shoppers would consider a secondhand gift. What's changed, what sells, and a month-by-month plan to get your inventory ready before the rush.

By Marissa · · 6 min read Read the guide →
The Marissa's Home booth at the Texas Pyrex Swap, tables full of tagged vintage Pyrex
Show-floor stories

How Marissa's Home Ran the Texas Pyrex Swap on SOLD Now

Price tags with a QR code on every piece, pay-by-phone checkout, bin locations and a three-person team: what worked at a 500-person vintage market, and what we'll do differently next time.

By Marissa · · 7 min read Read the story →

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