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SOLD Wow!

Powered by AI listing comps

The all-in-one back office for resellers.

SOLD: the most satisfying word in all of reselling.

Inventory, invoices, expenses, mileage, customers, and real-time profit — handled in one place, so you can get back to finding the next great piece.

Full access to every feature for 30 days. Built by resellers, for resellers.

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One photo in, a whole listing out

Snap a photo. AI writes and prices the listing.

Photograph the piece and SOLD Now identifies it, writes the title and description, adds hashtags and a date, and prices it from recent sold listings. Then AI Marketing can stage the photo for you, and one tap makes it the picture buyers see first.

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Real, unedited screens from SOLD Now on a phone: Identify with AI using the Sonnet model and Detailed pricing, then AI Marketing’s image generator. Photo-to-listing AI is included on Platinum.

SOLD Now Image Sourcing form filled in by AI from a photo of an amber glass shoe: Item name, Fenton-style Amber Hobnail Glass Shoe Figurine, mid-20th century. A description of the pressed amber hobnail glass with a small kitten head accent. Category, Collectibles. Manufacture date, circa 1950s to 1970s. Hashtags including #hobnailglass, #amberglass and #fentonstyle. Goal sale price, $28, from recent eBay sold prices. Cost each, $8.
Inventory list showing item 0002, Fenton-style Amber Hobnail Glass Shoe Figurine, $28, with the original photo as its thumbnail. AI Marketing screen: Generate Image selected, the shoe photo selected, and the image prompt: Place the image on an end table in a family room. The AI-generated photo: the amber glass shoe on a polished wooden end table beside books and a vintage lighter, with an armchair and bookshelf behind. The generated photo with Make Default selected. Inventory list showing item 0002, Fenton-style Amber Hobnail Glass Shoe Figurine, $28, with the family-room photo as its thumbnail.
Real screens from the SOLD Now app

From the haul to the payout

A day in the life, handled.

Every piece follows the same four steps. SOLD Now keeps the record at each one, so the numbers are already done when you are.

Step 1 · Source

Log the receipt and the miles before you leave the lot.

Start a sourcing trip at the estate sale, snap the receipt, and every piece gets its true cost from the moment you buy it.

  • Receipts split across every item in the haul
  • Trip mileage logged as you drive
  • Buying locations ranked by what they earn you
SOLD Now sourcing screen for a Weekend Flea Market trip: four items with their prices and statuses, and 18 miles logged to the travel log.
The same sourcing trip on a phone: trip date, purchase source and the 18 miles logged to the travel log.
Step 2 · Intake & Price

Snap it, price it, and it’s in your inventory.

Add an item from a photo and AI fills in the details and suggests a price from real sold listings. From then on every piece keeps its cost, goal price and status.

  • Add items from a photo, priced from real sold comps
  • Cost, goal price and sale price side by side
  • Listed, sold or damaged, at a glance
SOLD Now inventory screen: six Victorian pieces with photos, categories, purchase and sale prices, goal prices and statuses.
Inventory on a phone: item photos, statuses and goal prices.
Step 3 · Distribute

One item, every place you sell.

Put it in the booth, list it to your marketplaces, line it up for Thursday’s show. When it sells anywhere, every other listing updates.

  • Booths, live shows and marketplaces in one inventory
  • Cross-list to eBay, Etsy, WhatNot, Facebook and your store
  • A sale anywhere ends the listing everywhere
Listings on a phone: each item with its photo, status and where it is listed.
Step 4 · Get Paid

Invoice it, get paid, and see what you really made.

Take payment at your table or send the invoice by text. Fees, cost and mileage roll into real net profit automatically.

  • Card and QR payments through Stripe or PayPal
  • Invoices that remind customers for you
  • Net profit by item, by channel, by month
SOLD Now invoices screen: recent invoices by customer and sales location, with net totals, paid and shipped statuses, and payment methods.
Invoices on a phone: invoice numbers, statuses, customers and totals.

Everything in one back office

Run a smarter, more profitable operation — all in one place.

Reselling is the fun part. The paperwork is not. SOLD streamlines the back office so you can focus on what you love — finding the next great piece.

Real-time profit dashboards

Track every purchase and every sale, and see what you actually made — by item, by channel, by month.

Inventory that keeps up

Know what you have, where it is, and what it cost you, across booths, live shows, and marketplaces.

Invoices and price tags

Clean invoices and branded price tags — each carrying the QR code for your SOLD Tag.

Mileage & travel

Log trips as you go, so the deduction is waiting at tax time.

Free forever

Raid Train Manager for Whatnot hosts

Run a multi-seller raid train without the spreadsheet chaos. Build the lineup, invite sellers, collect confirmations, and hand everyone their times, in their own time zone. No paid plan needed.

Buying & selling locations

Manage where you source and where you sell, and see which ones are actually earning.

Customers & mailing lists

Grow your list with built-in tools, fed automatically by your public SOLD Tag.

New

Cross-list everywhere

List once to eBay, Etsy, WhatNot, Facebook and your own SOLD Now Store. A sale anywhere updates every listing of the item.

WhatNot & Facebook by manual import
New

From photo to listing with AI

Snap a photo and get the item and listing back, fully described and priced from real sold listings.

Platinum
New

Your own online store

SOLD Storefront builds a store from the items you already list — nothing separate to keep in sync.

Add-on for Gold & Platinum
New

Email & text campaigns

Scheduled, recurring and birthday campaigns, customer journeys, and one inbox for every conversation.

SMS billed per message
New

Get paid at your table

Take card payments through Stripe or PayPal, let buyers pay by QR code, and send customers their cart with reminders.

New

Shipping labels & tracking

Buy labels, track parcels and add insurance through your own Shippo account, right from the sale.

Try it — no sign-up

What do you actually take home?

Slide in what you paid and what it sells for, pick where it sells, and see the fees come out before they surprise you.

$15
$0$200
$75
$1$500
Where it sells

Your take-home
$50.26
67% margin335% return
  • Sale price$75.00
  • Cost of the find−$15.00
  • Platform fee−$0.00
  • Payment processing−$0.00

Same piece, every channel

    Typical published rates as of 2026 — yours may differ by category, plan and booth contract. For shipping, labor and your own fee rates, use the full Profit Calculator.

    New · Your AI assistant

    Your AI assistant, plugged into your shop.

    Ask Claude, ChatGPT or Gemini how your booth did this month, what’s going stale, or who still owes you money. It answers from your real SOLD Now inventory, sales and invoices, and it can handle the busywork too.

    • Your data stays private and secure. Only you can connect your shop to your AI, by signing in with your SOLD Now account. Nobody else’s AI can see your data.
    • Every change is logged. Anything it updates shows up in your audit log.
    • You stay in charge. It asks before sending anything to a customer or spending your money.
    Get your 30 day free trial

    Included on Silver and up. Built on MCP, the open standard for connecting AI assistants to the tools you use.

    Here’s my consignment shop’s export. What doesn’t match SOLD Now?

    crush-inventory-export.csv

    I checked the shop’s list against your inventory. Three things need attention:

    • 2items are still for sale at the shop but already sold on WhatNot. Pull them today.
    • 4items sold at the shop but still show as listed in SOLD Now.
    • 41items are sitting at the shop with no listing in SOLD Now.

    Want me to mark the 4 shop sales as sold?

    Things resellers ask it

    • Answers without digging through reportsHow much profit did I make at Pyrex Fest after my costs?
    • Catches money leaksCompare my consignment shop’s export with what SOLD Now thinks is there.
    • Handles the tedious bulk workMark down everything listed over 90 days by 15%.
    • Knows your customersWho owes me money?
    • Tells you what to do nextWhat should I pull from the booth?

    Watch

    Reselling is the fun part. The paperwork is not.

    SOLD handles the back office — inventory, invoices, expenses, customer data — so you can stay focused on the find. Built by resellers, for resellers.

    Watch the full video on YouTube (opens in a new tab)

    #SOLDapp · #AntiqueDealer · #WorkSmarterNotHarder

    Free digital business card for booths

    Your booth, one scan away.

    Every price tag you print carries a QR code to your SOLD Tag — a branded page with your links, a one-tap contact card, and a mailing-list sign-up. Free on every plan, including Bronze.

    • A branded public page at your own SOLD Tag address
    • All your links, videos, and shops in one place
    • A one-tap contact card so shoppers save you, not lose you
    • A mailing-list sign-up that feeds straight into SOLD Now
    Get my free SOLD Tag (opens in a new tab) See all layouts

    Example shop. Five layouts in all, with your own colors, photo and QR style.

    From the reseller community

    What resellers say.

    As a reseller, we wear EVERY hat when it comes to our business. We are not just one place, we are EVERYWHERE— a booth at an antique mall, hosting a handful of live shows a month, and direct sales to repeat clients.
    Michelle
    Loved it. Made money on my death pile, am organized, have a system, learned new things. So glad I participated.
    KH
    The weekend Challenge was a fantastic idea.. It really pushed me to list and sell.. I was motivated and now I want to keep it up.. Thank you so much for the encouragement. Definitely will do this again.
    VC
    The weekend challenge was a lot of fun! It gave me the kick I needed to dig into my stash and get things moving. I enjoyed seeing everyone's treasures and how everyone approached it differently. Thanks for a fun weekend!
    Liz
    It's been great learning new ideas and I love the group support.
    LD
    It's was great to have a group of people all doing the same thing. Camaraderie is important.
    CR
    Huge shoutout to Marissa and Neil! Tonight they have had me in a team meeting, group chat, and have been working with me on issues I'm finding or when I need a step by step guide. It's great to know they actually care.
    NR
    This challenge was a game changer for me. I have been selling online since 1998 and have had my current physical shop for almost 13 years. I was feeling some burn out and lack of motivation. This challenge reminded me why I started reselling. The thrill, the rush, the money in my pocket and now an awesome program to go with it all. Thank you everyone for the push I needed to remind me that each item is like a treasure hunt, first for me, then for my customer. Thank you for the coffee too!
    MF
    We regularly drive to estate sales, auctions, and pop-up markets. Mileage tracking is one of the most commonly under-claimed deductions for self-employed sellers simply because it's tedious to log manually, SoldNow's built in travel log when you are sourcing takes care of this automatically!
    NOLA Consulting
    We specialize in ONE-of-a-KIND inventory, SoldNow understands that!! Each item can be logged ONCE with its details, cost, and location, then tracked as it moves from "in stock" to "sold." Every expense gets logged against it, and the app provides true profit by item, by month, and by sales location, GENIUS!!!
    MD
    Reselling is a RELATIONSHIP business — repeat buyers and known collector interests will always outperform cold foot traffic SoldNow's innovative tools are the personalized help you meet that need for a client who's mentioned they collect mid-century lighting. By having that noted against their profile, the next time a matching piece comes in, you can send a quick, targeted message.
    MC
    The MAGIC of the SOLD TAG generating a branded public page and digital business card tied to a QR code that can be printed directly on item price tags, meaningfully increases the odds that browsing becomes a future sale because it doesn't require the customer to type anything! Shopper's can scan it, land on a branded page with the your contact info and links, save your info straight to their phone contacts, and optionally join a mailing list on the spot.
    NC
    SoldNow's strength is COHERENCE: ONE system where an item's cost feeds expense tracking, a sale feeds an invoice, a QR-code scan feeds the CRM, and mileage sits alongside it all as another expense category. If you are like me, a solo or small-team reseller currently stitching together a spreadsheet, a separate invoicing app, and a mental note of who bought what, that consolidation is the core VALUE. I don't know how I survived without this in my life, but I am never going to be without it again!
    M
    Marissa Simon has been truly amazing every step of the way!
    KH
    Read all testimonials →